Billboard – The Story & Evolution Of This Idea

We was given the brief to this project just before Christmas and as far as I can remember this unit is probably one of the longest running units we have had tilted ‘Advertising’. This project is now complete and I have enjoyed this one from the start without any hesitation.

I was able to get both this and National Trust signed off the first time round with my tutors as my idea’s were great and well thought out/structured. This idea in particular went down a treat however for the first ever time when a project has been set, this wasn’t my first initial idea. My first idea was to do with a billboard that was for a junkyard agency. It was going to feature 2 women in the work uniform of the company with lingerie showing underneath and the slogan was going to be “we want your junk” however this idea was weak and not very well thought out.

By the time it had come to sign off I had done plenty more research through advertising books and reading books like confessions of a advertising man by David Ogilvy and watching TV shows like Mad Men ect that it had got my creative juices flowing with idea’s and it came down to ‘what idea will stand out and work best on a billboard and grab! the viewers attention’.

Thats when I had the idea from looking through one of the Advertising books I got out from the library with old advertising posters in it I had seen this one below with Lord Kitchener and I thought wow! this definitely grabs your attention but its old and dated and just a sketch. Could I work with this somehow?


When reading up online about Mad Men in the finale series I found out they have the client Coca Cola and in the final episode at the end you see a Coca Cola advert that Don designed for them and its a true masterpiece. This again made me think Coca Cola would be a excellent client to work for. So I looked online and in shops to see what latest greatest product they had released and it was ‘Coca Cola Zero Sugar’

tried it, it does taste like coke

So when sitting down at my desk drawing sketches I thought what would happen if I combined these two great idea’s together and create my own new take on it all. Months later and it finally came to my shoot day and with all my planning and preparation, this is what happened and I couldn’t be happier with it!

Evalauation Photo

Coca Cola Final

To date this is by far one of my most personal favourite images I have shot yet. With the over head lighting I learnt from Chris in the record cover task, and the idea using the honeycomb for direct light onto the coke bottle this all came together and created something that looks visually stunning and grabs your attention.

This image on a billboard positioned at the right height (or possibly photoshopping his eyes looking down on higher billboards) what grab the viewers attention in 5 seconds or less thus doing its job as a Billboard and creating that image in your subconscious mind advertising the product looking fresh and cold and on a summer day in the future this could be very effective advertising to make you buy the product when you see it in the shops.

I am truly proud of myself on this image and for me personally this one is a winner!


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