Today is Sunday and after checking over all my files for hand in and going over my checklist I am now happy to say that everything is present. I have submitted all my files via Moodle and have all my files ready on USB for hand in on Thursday 8th March 2018 10:00am in Room 213 with Julian and Chris. Projects Complete!
This project was a success from the start. No matter how many problems got in my way I overcome them and kept my cool. I created a idea from inspiration of other peoples idea’s and my final result was epic. I managed to pick a amazing team of different creative individuals and when working together not only did we get the job done we had fun whilst we was doing it.
Everything was planned well from the start and signed off on the basis I done a little more research into making the bottle of Coca Cola look cold and wet and frosted. I achieved this by using the relevant products and watching tutorial videos online. My only regret was that I didn’t have time to backlight it once I had got started on the day, so even though I lit the bottle well, it could have been slightly improved if you could see the liquid inside the bottle more clearly.
Colour Grading towards the final image was a success and I gave it the kind of clarity ect it needed to give it a real punch. The image worked with all the different sized billboards the only thing I would have changed was all the black bare space.
The uniform I ordered as a Plan B worked out perfect on the day as on the day the uniform the model had brought with him didn’t all fit properly as he had borrowed it from a friend and obviously wasn’t very well prepared himself. So having a backup uniform saved the day and thats when I realised that being well organised like I am saved my ass because otherwise the shoot could have been ruined. Lesson to anyone reading this always have a backup plan like I do because you never know, and can’t always rely on other people.
All the team arrived on time that day except the model! He was between half a hour to an hour late and this was very frustrating for me however I managed to keep my cool and kept all the team busy doing other tasks whilst we waited like test shoots, spraying the bottles with de-icer and wax ect, and getting all the uniform and props ready.
We had 4 glass coca cola bottles ready all looking different from one another. One was frosted, one was wet, one was plain and once was a combination of all the elements. This gave us plenty of different looks to work with.
Once my model arrived he apologised and we got straight to work. He was a good model but because of not being on time he is not someone I would use again unfortunately. However he completed all the poses me and the stylist wanted and listened to me clearly and we all did not stop as a team until we had everything perfect.
We finished the shoot with enough time to pack away the equipment and be out the door for 4:00pm. I think at various times my tutor Chris was not sure if I would finish in time because of the model being late but I picked up my pace and he was happy for me that it all went to plan and finished on point.
If I could do the shoot again I would have perhaps liked to have shot it all on location and had something war themed as the backdrop like a war bunker or sum-thing cool. But this was a studio shoot and I had to stick to the brief and I am happy with the outcome none the less and I now have more of a passion for Advertising photography than I did before.
Not forgetting to mention that during this particular unit one of my photos from the tasks of the unit got published in the RPS magazine for February. So a big success all round and hopefully this work and effort I put in hopefully pays off to getting a descent overall mark from my tutors.
We was given the brief to this project just before Christmas and as far as I can remember this unit is probably one of the longest running units we have had tilted ‘Advertising’. This project is now complete and I have enjoyed this one from the start without any hesitation.
I was able to get both this and National Trust signed off the first time round with my tutors as my idea’s were great and well thought out/structured. This idea in particular went down a treat however for the first ever time when a project has been set, this wasn’t my first initial idea. My first idea was to do with a billboard that was for a junkyard agency. It was going to feature 2 women in the work uniform of the company with lingerie showing underneath and the slogan was going to be “we want your junk” however this idea was weak and not very well thought out.
By the time it had come to sign off I had done plenty more research through advertising books and reading books like confessions of a advertising man by David Ogilvy and watching TV shows like Mad Men ect that it had got my creative juices flowing with idea’s and it came down to ‘what idea will stand out and work best on a billboard and grab! the viewers attention’.
Thats when I had the idea from looking through one of the Advertising books I got out from the library with old advertising posters in it I had seen this one below with Lord Kitchener and I thought wow! this definitely grabs your attention but its old and dated and just a sketch. Could I work with this somehow?
When reading up online about Mad Men in the finale series I found out they have the client Coca Cola and in the final episode at the end you see a Coca Cola advert that Don designed for them and its a true masterpiece. This again made me think Coca Cola would be a excellent client to work for. So I looked online and in shops to see what latest greatest product they had released and it was ‘Coca Cola Zero Sugar’
So when sitting down at my desk drawing sketches I thought what would happen if I combined these two great idea’s together and create my own new take on it all. Months later and it finally came to my shoot day and with all my planning and preparation, this is what happened and I couldn’t be happier with it!
To date this is by far one of my most personal favourite images I have shot yet. With the over head lighting I learnt from Chris in the record cover task, and the idea using the honeycomb for direct light onto the coke bottle this all came together and created something that looks visually stunning and grabs your attention.
This image on a billboard positioned at the right height (or possibly photoshopping his eyes looking down on higher billboards) what grab the viewers attention in 5 seconds or less thus doing its job as a Billboard and creating that image in your subconscious mind advertising the product looking fresh and cold and on a summer day in the future this could be very effective advertising to make you buy the product when you see it in the shops.
I am truly proud of myself on this image and for me personally this one is a winner!
So far I have attended one tutorial with Chris and one with Julian. I went over my work with both of them and so far I have had nothing but positive feedback. They have both told me to keep up the work and both no that I have these two projects under control.
Today I have booked two more sessions ready for me to go over the final stages of both projects with them before hand in. So far so good by the looks of things!
Today I Thought I would have a little play around with the editing.
First of all I wanted to try and pick a image out of all my shots that best represented a similar pose to the Lord Kitchner poster.
After finding the perfect shot I decided to then play around with Colour Grading as the original image was too harsh on colour and I needed to re-adjust the saturation and colours.
Then I decided to do a quick edit on the badge on his hat and the moustache. To get a idea if thats the look I wanted to go for.
It Looks kind of ok for a rough design now, but I plan to spend the whole of next week editing this properly until I get it perfect.
I then went onto working on the raw file picture of the Badge shot separate as I had lost it on the day and couldn’t attach it to the hate, I cut it out on here ready to fix onto the final image via photoshop.
and I also have designed the slogan I want on my final version of the billboard for my workbook. This will be wrote in the Coca Cola writing extracted from various letters on the website and recreated in photoshop as a PNG file. Featuring the words “From Zero To Hero”. Keep your eyes peeled for future updates on here.
With my team of 5 (6 Including myself) Today couldn’t have possibly gone any better! The only minor problem was that the model turned up 45 minutes late , however I was calm and got my shoot done on time still.
Here are some behind the scenes photos of the team below!